I shot this picture a few years ago in Negril, Jamaica. I had asked my taxi driver to show me some of the sites so I could snap a few pictures. We stopped to check out the scenery near an old lighthouse. As I walked around I spotted an old man sitting under a tree. He was busy doing something, but I wasn’t close enough to see what. He looked up and saw me. “Come here . . . I don’t bite” he said. Since I was still within eye site of the taxi driver I walked a bit closer. “Come on over! just a little closer, I want to show you something.” Hmmm, reluctantly, I moved in. He reached behind his back, then held up a beautifully polish shell. “How much would ya be willing to give me for this?” I smiled and said, “How about $10.” He laughed (didn’t have a single tooth) and with a wide toothless grin said, “God bless you child, now I can go buy me some whiskey!” I laughed and thought, well damn, at least he’s honest.
To me, the price point is a good thing. Lucis Pro 6.0 really does some unique things, and because of its high price point, it keeps many people out of the market. If you want your images to pop more than your competitors, then it is certainly a nice way to go. Another way to look at it is to consider the cost of a good lens which could run you over $1,000, and it would probably not be as flexible as this software!